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ROMANIA
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TRANSILVANIA
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CLUJ-NAPOCA
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MUNICIPIUM AELIUM HADRIANUM NAPOCA
- (A.D. 124
Ch.)
Asociaţia RODSA este partener consultativ al Agenţiei Naţionale pentru
Întreprinderile Mici şi Mijlocii şi Cooperaţie (ANIMMC)
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RODSA CODE
OF CONDUCT
FOR DIRECT SELLING
- Content list:
Romanian version

- 1. GENERAL
- 2. CONDUCT TOWARDS CONSUMERS
- 3. CONDUCT TOWARDS DIRECT SELLERS
- 4. CONDUCT BETWEEN COMPANIES
- 5. CODE ENFORCEMENT
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1. GENERAL
1.1 Scope
The RODSA Code of Conduct for Direct
Selling (hereinafter referred to as the "Code") is published by the Direct
Selling Association of Romania (RODSA) for national entrepreneurs carrying out the
activity within the scope of direct selling (“Entrepreneurs”). The Code concerns the
relations between Entrepreneurs which are RODSA members and Direct Sellers on the one hand
and Consumers on the other hand. It also concerns the relations between Entrepreneurs and
Direct Sellers, between Direct Sellers and between Entrepreneurs . The Code is aimed at
achieving the satisfaction and protection of consumers, the protection of Direct Sellers,
the promotion of fair competition in the framework of free enterprise, the enhancement of
the public image of Entrepreneurs, and the ethical representation of the Direct Selling
industry's earning opportunity.
1.2 Glossary of Terms
For the purpose of the Code, the terms
used have the following meaning:
Direct Selling: A modern way of
marketing of consumer products directly to consumers generally in their homes or the homes
of others, at their workplace and other places away from permanent retail locations,
usually through explanation or demonstration of the products by a Direct Seller.
Entrepreneur: It is a business entity
which utilises a Direct Selling organisation for the marketing of products associated with
its trademark or service mark or other identifying symbol and which is a member of RODSA.
Direct Seller: A Direct Seller is a
person who is a member of a distribution system of a Direct Selling company. A Direct
Seller may be an independent commercial agent, independent contractor, independent dealer
or distributor, employed or self-employed representative, franchisee or the like.
Product: Product includes goods and
services, both tangible and intangible.
Selling: Selling includes contacting
potential customers, presenting and demonstrating products, taking of orders and delivery
of goods and the collection of payment.
Party Selling: Selling through
explanation and demonstration of products to a group of prospective customers by a Direct
Seller usually in the home of a hostess who invites other persons for this purpose.
Order Form: Includes printed or
written orders, receipts and contracts.
Recruiting: Any activity conducted for
the purpose of inducing a person to become a Direct Seller.
Code Administrator: Independent person
or body appointed by RODSA to monitor Entrepreneurs’ observance of the Code and to
resolve complaints under the Code.
1.3 Entrepreneurs
Every RODSA Entrepreneur pledges to abide
by the Code as a condition of admission and continuing membership in RODSA. Every RODSA
Entrepreneur shall be required to promote to the public their RODSA affiliation and its
Code.
1.4 Direct Sellers
Entrepreneurs shall communicate the
contents of the Code to all Direct Sellers and require them, as a condition of membership
in the Entrepreneurs’ distribution systems, to comply with the Code.
1.5 Self-Regulation
The Code is a measure of self-regulation
by the Entrepreneurs . It is not a law, and its obligations may require a level of ethical
behaviour which exceeds existing legal requirements. Non-observance does not create any
civil law responsibility. With termination of its membership in RODSA, an Entrepreneur is
no longer bound by the Code, the provisions of which remain applicable to events or
transactions occurring during the time an Entrepreneur was a member of RODSA.
1.6 Law
Entrepreneurs and Direct Sellers are
presumed to comply with the requirements of law and therefore the Code does not restate
all legal obligations.
1.7 Standards
The Code contains standards of ethical
behaviour for Entrepreneurs and Direct Sellers. It is recommended to use the Code as
evidence of industry standards.
1.8 Extraterritorial effect
A condition to admission and continuing
membership in RODSA is to comply with the WFDSA World Codes of Conduct for Direct Selling
with regard to direct selling activities outside of its home country, unless those
activities are under the jurisdiction of codes of conduct of another country’s DSA to
which the RODSA member also belongs.
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2. CONDUCT TOWARDS CONSUMERS
2.1 Prohibited Practices
Direct Seller shall not use misleading,
deceptive or unfair sales practices.
2.2 Identification
From the beginning of the sales
presentation, Direct Sellers shall, without request, truthfully identify themselves to the
prospective customer, and shall also identify their Entrepreneur , their products and the
purpose of their solicitation. In party selling, Direct Sellers shall make clear the
purpose of the occasion to the hostess and the participants.
2.3 Explanation and Demonstration
Explanation and demonstration of the
product offered shall be accurate and complete, in particular with regard to price and, if
applicable, credit price, terms of payment, cooling-off period and/or return rights, terms
of guarantee and after-sales service, and delivery.
2.4 Answers to Questions
Direct Seller shall give accurate and
understandable answers to all questions from consumers concerning the product and the
offer.
2.5 Order Form
A written order form shall be delivered to
the customer at the time of sale, which shall identify the Entrepreneur and the Direct
Seller and contain the full name, permanent address and telephone number of the
Entrepreneur or the Direct Seller, and all material terms of the sale. All terms shall be
clearly legible.
2.6 Verbal Promises
Direct Sellers shall only make verbal
promises concerning the product which are authorised by the Entrepreneur .
2.7 Cooling-off and Return of Goods
Entrepreneur and Direct Sellers shall
assure that any Order Form contains, a cooling-off clause permitting the customer to
withdraw from the order within a 10 days period of time from the moment of conclusion of
the contract .
2.8 Guarantee and After-Sales Service
Terms of a guarantee or warranty, details
and limitation of after-sales service, the name and address of the guarantor, the duration
of the guarantee and the remedial action open to the Consumer shall be clearly set out in
the order form or other accompanying literature or provided with the product.
2.9 Literature
Promotional literature, advertisements or
mailings shall not contain any product description, claims or illustrations which are
deceptive or misleading, and shall contain the name and address or telephone number of the
Entrepreneur or the Direct Seller.
2.10 Testimonials
Entrepreneurs and Direct Sellers shall not
refer to any testimonial or endorsement which is not authorised, not true, obsolete or
otherwise no longer applicable, not related to their offer or used in any way likely to
mislead the Consumer.
2.11 Comparison and Denigration
Entrepreneurs and Direct Sellers shall
refrain from using comparisons which are likely to mislead and which are incompatible with
principles of fair competition. Points of comparison shall not be unfairly selected and
shall be based on facts which can be substantiated. Entrepreneurs and Direct Sellers shall
not unfairly denigrate any firm or product directly or by implication. Entrepreneurs and
Direct Sellers shall not take unfair advantage of the goodwill attached to the trade name
and symbol of another firm or product.
2.12 Respect of Privacy
Personal or telephone contact shall be
made in a reasonable manner and during reasonable hours to avoid intrusiveness. A Direct
Seller shall discontinue a demonstration or sales presentation upon the request of the
Consumer.
2.13 Fairness
Direct Sellers shall not abuse the trust
of individual Consumers, shall respect the lack of commercial experience of Consumers and
shall not exploit a consumer's age, illness, lack of understanding or lack of language
knowledge.
2.14 Referral Selling
Entrepreneurs and Direct Sellers shall not
induce a Consumer to purchase goods or services based upon the representation that a
Consumer can reduce or recover the purchase price by referring prospective customers to
the sellers for similar purchases, if such reductions or recovery are contingent upon some
unsure future event.
2.15 Delivery
Entrepreneurs and Direct Sellers shall
fulfil the customer's order in a timely manner.
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3. CONDUCT TOWARDS DIRECT SELLERS
3.1 Direct Seller's Compliance
Entrepreneurs shall require their Direct
Sellers, as a condition of membership in the Entrepreneurs' distribution system, to comply
with the Code or with rules of conduct which meet its standards.
3.2 Recruiting
Entrepreneurs and Direct Sellers shall not
use misleading, deceptive or unfair recruiting practices.
3.3 Business Information
Information provided by the Entrepreneur
to its Direct Sellers and to prospective Direct Sellers concerning the opportunity and
related rights and obligations shall be accurate and complete. Entrepreneurs shall not
make any factual representation to a prospective recruit which cannot be verified or make
any promise which cannot be fulfilled. Entrepreneurs shall not present the advantages of
the selling opportunity to any prospective recruit in a false or deceptive manner.
3.4 Earnings Claims
Entrepreneurs and Direct Sellers shall not
misrepresent the actual or potential sales or earnings of their Direct Sellers. Any
earnings or sales representations made shall be based upon documented facts.
3.5 Relationship
Entrepreneurs shall give their Direct
Sellers either a written agreement to be signed by both the Entrepreneurs and the Direct
Seller or written statement, containing all essential details of the relationship between
the Direct Seller and the Entrepreneurs . Entrepreneurs shall inform their Direct Sellers
of their legal obligations, including any applicable licenses, registrations as well as
taxes and social insurance premiums .
3.6 Fees
Entrepreneurs and Direct Sellers shall not
ask other Direct Sellers to assume unreasonably high entrance fees, training fees,
franchise fees, fees for promotional materials or other fees related solely to the right
to participate in the business.
3.7 Termination
On the termination of a Direct Seller's
relationship with an Entrepreneur, Entrepreneurs shall buy back any unsold but saleable
product inventory, including promotional material, sales aids and kits, and credit in the
Direct Seller's original net cost thereof less a handling charge to the Direct Seller up
to 10% of the net purchase price and less any benefit received by the Direct Seller based
on the original purchase of the returned goods.
3.8 Inventory
Entrepreneurs shall not require or
encourage Direct Sellers to purchase product inventory in unreasonably large amounts. The
following should be taken into account when determining the appropriate amount of product
inventory: the relationship of inventory to realistic sales possibilities, the nature of
competitiveness of the products and the market environment, and the Entrepreneur’s
product return and refund policies.
3.9 Remuneration and Accounts
Entrepreneurs shall provide Direct Sellers
with periodic accounts concerning, as applicable, sales, purchases, details of earnings,
commissions, bonuses, discounts, deliveries, cancellations and other relevant data, in
accordance with the Entrepreneur’s arrangement with the Direct Sellers. All monies due
shall be paid and any withholdings made in a commercially reasonable manner.
3.10 Education and Training
Entrepreneurs shall provide adequate
education and training to enable Direct Sellers to operate ethically. This may be
accomplished by training sessions or through written manuals or guides, or audio-visual
materials.
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4. CONDUCT BETWEEN COMPANIES
4.1 Principle
Member Entrepreneurs of RODSA are
requested to conduct themselves fairly towards other members.
4.2 Enticement
Entrepreneurs and Direct Sellers should
not entice away or solicit any Direst Seller by systematic enticement towards other
companies' Direst Sellers.
4.3 Denigration
Entrepreneurs shall not unfairly denigrate
nor allow their Direct Sellers to unfairly denigrate another Entrepreneur’s 's product,
its sales and marketing plan or any other feature of that Entrepreneur.
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5. CODE ENFORCEMENT
5.1 Entrepreneurs' Responsibility
The primary responsibility for the
observance of the Code shall rest with each individual Entrepreneur . In case of any
breach of the Code, companies shall make every reasonable effort to satisfy the
complainant.
5.2 RODSA's Responsibility
RODSA shall provide a person responsible
for complaint handling. RODSA shall make every reasonable effort to ensure that complaints
are settled.
5.3 Code Administrator
The Board of RODSA will entrust the
function of the Code Administrator to a nominated person.
The Code Administrator shall monitor
companies' observance of the Code by appropriate actions and shall settle any unresolved
complaint of consumers and Direct Sellers based on the provisions of the Code.
5.4 Actions
Actions to be decided on by Entrepreneurs
, RODSA or the Code Administrator may include cancellation of orders, return of goods
purchased, refund of payments or other appropriate actions, including warnings to the
Entrepreneur or its Direct Sellers, cancellation or termination of the Direct Seller's
contracts or other relationships with the Entrepreneur, exclusion of Entrepreneurs from
RODSA membership, and the publication of such actions and sanctions.
5.5 Complaint Handling
Entrepreneurs, RODSA and Code
Administrator shall establish complaint handling procedures and ensure that receipt of any
complaint is confirmed within a short time and decisions are made within a reasonable
time.
Handling of consumer complaints shall be
free of charge to the Consumer.
5.6 Entrepreneurs’ Complaints
Complaints of an Entrepreneur about
another Entrepreneur or RODSA shall be resolved either by the Code Administrator or an
independent arbitrator. RODSA shall define details of the procedures.
5.7. Amendments
This Code may be amended by vote of
two-thirds of the Board od Directors.
5.7 Publication
RODSA shall publish the Code and make it
known as widely as possible. Printed copies shall be available free of charge to the
public.
The RODSA Code of Conduct for Direct
Selling (hereinafter referred to as the "Code") is published by the Direct
Selling Association of Romania (RODSA) for national entrepreneurs carrying out the
activity within the scope of direct selling (“Entrepreneurs”). The Code concerns the
relations between Entrepreneurs which are RODSA members and Direct Sellers on the one hand
and Consumers on the other hand. It also concerns the relations between Entrepreneurs and
Direct Sellers, between Direct Sellers and between Entrepreneurs . The Code is aimed at
achieving the satisfaction and protection of consumers, the protection of Direct Sellers,
the promotion of fair competition in the framework of free enterprise, the enhancement of
the public image of Entrepreneurs, and the ethical representation of the Direct Selling
industry's earning opportunity.
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- As adopted by the Board of RODSA in
Cluj-Napoca on April 15, 2002 and enforced on July 18, 2002.
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